About

Matthew Edward….

Matthew Edward Loh is an multi-award winning photographer, digital imaging artist, for which he coined himself a title for this profession – Photocrafter. He is also a TVC director.

Starting off in the early 90’s, Edward founded Phenomenon Digital Art Singapore, which specialised in the post-production aspect of motion pictures. His background in high-end 3D animation systems (Soft image, Prism, Wavefront) led him to be the first Asia to

be trained on the Flame editing system (which is based on an SGI platform). After a while, he felt a lack of job satisfaction in post-production work and needed more control in creating visual art, thus the move into print production. Shortly about 3 years into the job, Edward began getting requests from clients not only to retouch the photographs but to initiate them as well.This set him wondering: wouldn’t the final result be of a higher quality if the photographer and the retoucher were the same person, controlling and working on the image from the beginning till the end. Feeling the challenge, Edward began honing his photographic skills and creating images for himself.

Edward’s move into photography met with instant success, winning accreditation from various international awards. With that, Edward led one of the region’s top retouching outlet to also become one of the country’s leading photographic studios..

Edward’s background in TV post-production has made him versatile with both print and motion pictures, thus opening up various opportunities for him to become a TVC director. However, with these acclamations, Edward does not take it for granted and continues to further explore his passion of creating brilliant works in both print and motion.

The world’s most famous brands trust him with their iconic campaigns, including Singapore Airlines, Cathay Pacific, Northwest Airlines, Mercedes, BMW, Volvo VW, Seat, MasterCard, American Express, Motorola, Nokia, Oppo, China Mobile, Sprite, Coca-Cola, Shangri-La Hotel, Pan Pacific Hotel Asia, Langham Hotel, Ritz-Carlton Dubai, Ben & Jerry, HSBC, DBH, Carlsberg, AIG, Hong Kong Land, Levi’s, Mont Blanc and many more…