Born Singapore in 1973, Simon Cheng Joo spent his formative years in Lasalle College of the Fine Arts majoring in Fine Arts. In his final year, Simon was awarded & dispatched to Paris for a 3 month exchange programme where he explored & found inspiration through foreign cultures.

In 2001, he founded Flux Fotography where he tapped onto commercial photography exploring possibilities with the major advertising & design-driven agencies.

Simon Cheng Joo is also represented in North America by Tom Zumpanos for the strong representation of his polaroid works. His works are published & exhibited in local & international publications & art shows.